Britney Spears has signed an exclusive partnership as the spokesmodel for junior clothing brand Candie’s. The company officials announced recently that the pop Celebrity will appear in Candie’s upcoming “Candie’s Only At Kohl’s” advertising campaign. This news came as a surprise to me.. First of all because Hayden Panettiere fits better the brand, she is younger. Anyway, Britney Spears inked the deal at the right time as it marks her music comeback tour and the first time Spears has agreed to endorse an apparel brand.
Both Candie’s and Kohl’s will be heavily integrated into all of Britney Spears’ upcoming promotional activities, including sponsorship of the tour. Candie’s was also the exclusive host of Britney Spears’ “First Look” tour video that launched last week.
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