Paris Hilton has finally premiered her new realty show titled “Paris Hilton’s My New BFF”. Last night (September 30) the heiress was joined by her boyfriend Benji Madden, parents Rick and Kathy, and brother Conrad at the event, which was held at Hollywood hot spot LAX.

The series will center a group of twenty contestants living together and competing weekly challenges to become the next Nicole Richie. More than 85,000 people have added profiles and videos to ParisBFF.com in a desperate hope, if you ask me, of becoming Paris’ new best “friend”.

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