The British actress Gwyneth Paltrow has been named the Entertainment Industry Foundation’s (EIF) ambassador for Saks Fifth Avenue’s 2008 Key to the Cure campaign. Gwyneth Paltrow is following celebrities like Hilary Swank, Charlize Theron, Renee Zellweger and Glenn Close who have all been involved with the campaign, which is a women’s cancer initiative founded in partnership with EIF’s Women’s Cancer Research Fund.
The actress, who is also the face of Estee Lauder’s Sensuous, will appear in all Key to the Cure ads, as well as in a public service announcement, wearing the a limited edition T-shirt which is created by legendary designer Karl Lagerfeld and features a cross bow and arrow on the front and a sketch of Karl himself on the back.
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