
According to recent news, Eva Mendes commercial for Calvin Klein’s new Secret Obsession fragrance was recently banned by the American television networks for being too provocative. Though the ad feature a nude Eva Mendes, Secret Obsession’s creative director Fabien Baron is shocked over the American network TV snub. Well, shocking or not Coty Inc., who manufactures Secret Obsession is reshooting a “less provocative” television promo for the fragrance.
This development is not entirely a surprise for the U.S. market. We believe the commercial is exceptional and hits the mark for Secret Obsession. We will reach our consumers in the U.S. primarily through the Web site, the print campaign and at point of sale. We are anticipating a very successful global launch.
- says Tom Murry, president and chief operating officer of Calvin Klein Inc. -You must be kidding me. This country really needs a new president  this country is so messed up. It’s such a joke and it’s quite upsetting, frankly, how hypocritical this country has become. It’s OK for children to see people killed by guns? Spreading a little love right now would be a good idea. She is being a little sexy, but they are not provocative. They are really well done. The spot is really beautiful  I really can’t believe this is happening.…I don’t know what else to say.
- Baron fumed after being quizzed about Secret Obsession ad spot -
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