According to recent reports Candie’s will help promote spokesmodel Hayden Panettiere’s first single “Wake Up Call” in a series of advertisements for the fashion line this Summer. “Wake Up Call” will be featured on Hayden’s forthcoming debut album from Disney’s Hollywood Records, slated for a 2009 release. Hayden’s new track will be incorporate into the star’s ads for the company, debuting with a print, commercial, and music video campaign in July.
When we look for our talent, we always look for the it girl’ in pop culture. We really feel our customer connects with music . . . it’s a great formula.
- says Dari Marder, chief marketing officer for Iconix Brand Group, parent company of Candie’s -
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