According to reports, Madonna is earning millions from her new album ‘Hard Candy’, even before its release! That’s something! The pop Celebrity has signed contracts with companies including Vodafone, Unilever and Fuji. The brands will is using her music to sell products: hairspray, mobile ÂÂÂÂÂphones and so on. Thanks to the deals Madonna’s album receives free global publicity following its release.
For example in the Vodafone deal, the network’s customers have the opportunity to listen Madonna’s seven tracks only one week before her album’s worldwide release on April 28. Meanwhile, the ‘4 Minutes’ track which features pop Celebrity Justin Timberlake, is already being utilized in an advertisement for Unilever’s Sunsilk hair care range, which is set to go global next month.
These deals prove that Madonna is the most marketing-savvy musician in the world. She’s a case study of what great marketing is. Using advertisements to promote a new single in advance of its release is very shrewd indeed.
- Claire Beale, the editor of Campaign, the advertising industry’s trade paper said -
Related posts:
- Madonna Hard Candy Album According to recent reports, Madonna has titled her upcoming...
- Timberland ‘Madonna new album is amazing’ Super-producer Timberland, the one who retouch the music careers...
- Mariah Carey talks about baby wish and upcoming album According to a new report, Mariah Carey who recently...
- Jay-Z upcoming tenth album American Gangster According to a new report Hip-Hop mogul Jay-Z presented...
- Britney Spears upcoming album is exceptional! According to music producer Sean Garrett, Britney Spears upcoming...
Bitch needs to act her age.
April 1st, 2008