According to Calvin Klein the actress Eva Mendes will be featured in their upcoming underwear advertising campaign, beginning this fall. The so called actress will appear in global print and outdoor advertising campaign for the launch of CK’s new underwear line, Seductive Comfort. When asked about Eva image due the her two visits to rehab in February at the Utah-based Cirque Clinic, Tom Murry, president and chief operating officer of Calvin Klein Inc., said: “No, it has not. We were already in one campaign when it occurred and it did not affect our decision-making for the underwear campaign.”
The collection is the unique combination of the Calvin Klein aesthetic, with a new level of fit, support, and superior comfort. We are thrilled to have Eva Mendes as the face of Calvin Klein Underwear and Seductive Comfort Eva’s universal appeal will enable us to communicate this new launch to our worldwide audience.
- CK’s chief creative officer, Bob Mazzoli, said about the new collection and Eva Mendez -The company has such an incredible creative legacy. I’m honored to be associated with such an iconic, world-class brand like Calvin Klein Underwear.
- added Eva Mendez -
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