The artists participate free of charge and 25 per cent of the proceeds from the collection will go to HIV/AIDS-prevention projects around the world. This will be coordinated by DAA and YouthAIDS, Population Services International’s (PSI) HIV/AIDS prevention initiative which reaches more than 600 million young people in 60 countries.

Prices vary from £7.99 to £19.99, for 100 per cent certified organic cotton item which carry a special hang tag that reads: “This might be the most important piece of clothing you’ve ever had your hands on.”

Supporting YouthAIDS through the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against HIV/AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause.
- says Rihanna -

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