Paris Hilton

Paris Hilton is making headlines again, this time for her lawsuit against Hallmark card company. The blonde wanna-be singer and actress sued the brand, this year in September, for “damages of no less than $100,000 for each of her claims in the suit and Hallmark’s profits on the card (which retailed for $2.49).” The heiress consider the greeting card company Hallmark, invaded her privacy… as a photograph of her face is featured on a cartoon of a waitress serving food to a patron, along with the dialogue: ‘Don’t touch that, it’s hot. What’s hot? That’s Hot.’ The suit says Hilton owns the trademark “That’s hot,” which was registered in February 2007.” I bet she will drop the lawsuit or perhaps they will make an agreement any time soon. Lets not forget that is a public satire therefore there’s no legal base to Paris lawsuit.

There is no likelihood that Hallmark’s use of the words ‘that’s hot’ in a parody greeting card would confuse consumers into believing that the greeting card is sponsored by or affiliated with Hilton. Hilton has become a household name, based in large part on her efforts to draw attention to herself. Having done so, she has subjected herself to public scrutiny and the parodist’s pen. The First Amendment does not allow her to respond by welcoming the fawning and flattering, but silencing the critical and comical.
- Hallmark has defended the card, saying -

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