According to a new report, the footballer ace David Beckham has signed a Ă‚Ł20 million deal to advertise Giorgio Armani underwear. David will appear on billboards and magazine adverts from early next year. David recently began shooting the Emporio Armani SS08 campaign with photographers Mert Alas and Marcus Piggott in Los Angeles. The Celebrity couple David and Victoria Beckham have a special relationship with the 73-year-old designer – who has hosted dinner parties for David and his wife Victoria since their move to Los Angeles – which means that it was more like Giorgio personal choice to have David for his underwear campaign.

Reports say David Beckham will receive an annual fee as well as royalties for his role as the new global ambassador of the label, though an Armani spokesperson said: “I can confirm David Beckham will be appearing in the Emporio Armani SS08 underwear campaign.”

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