Sean Diddy Combs is owning the Sean John clothing label and a cologne that he licensed to Estee Lauder and wants to continue growing his bank account with another venture – vodka. Who would’ve thought that after clothing and perfumes lines ‘P Diddy’ would go for alcohol? Come to thing about it, Diddy parties a lot, so it’s not such a big surprise. According to the report, the rapper has signed a multi-year contract to promote Ciroc vodka for a 50% share of any profits made, which means the profit depends on how well Hip-Hop star Diddy is able to promote the brand.
I’m not just a celebrity endorser, I’m a brand builder. I’m a luxury brand builder. It is not an endorsement deal. This is something that will have my daily attention.
- the music mogul P Diddy said -
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