The R&B Celebrity Mariah Carey has launched a fragrance campaign for “M by Mariah Carey.” The ad for the campaign is beautiful, surprisingly the new ad it doesn’t look to photoshopped and she’s not wearing too much make up, Mimi is going for the natural look. The perfume M by Mariah Carey which is expected to hit stores in September, brings you to marshmallow and sea breeze and has a little of amber, gardenia, patchouli, and Moroccan incense; the perfume’s ingredients represents something special to the R&B singer. M by Mariah Carey’ lavender bottle has her trademark butterfly.

The inspiration for this fragrance was Mariah’s magical presence and artistry. By combining two very contrasted notes, an exotic Tahitian Tiare flower with a deliciously warm marshmallow, we wanted to express Mariah’s utmost femininity and undeniable sensuality in one strong statement. We then incorporated other facets, such as a Moroccan Incense Amber accord, to bring the element of mystery that lingers on skin. This harmonious balance of Mariah’s favorite scents and memories is at the heart of this creation.
- Carlos Benaim and Loc Dong, who are the perfumers -

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