According to the news, R&B singer Beyonce Knowles is the latest Celebrity to be the face of financial giant American Express. Beyonce joined celebrities like Tiger Woods, Ellen DeGeneres, Robert De Niro, Kate Winslet, Venus Williams and others who were one representing the financial service company. Beyonce’ advert campaign (which is a multi-million dollar ad campaign for AMEX) will be launched later this year as she has already shot some print advertisements and has started her commercial for the American Express company.
She’s a role model for so many young people. She has tremendous cross-over appeal the same way Tiger does. She’s an inspiration for lots of people. She’s a great fit for American Express.
- the US magazine quoted the source, as saying -
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