According to the news, Rap star LL Cool J is in negotiations to to represent popular lip balm brand, Chapstick while Hip-Hop star 50 Cent is in negotiations with GlacĂ©au Vitaminwater. The move is believed to be a strategy of LL Cool J and 50 Cent who are seeking more popularity as celebrities. (Why shouldn’t they?) LL Cool J is also reportedly searching to endorse a vitamin supplement for the fitness/training market, especially that in Dec. 2006 he released his book Platinum Body. As for 50 Cent he will certainly star in the grape flavored Vitaminwater energy drink’s first national TV ad campaign now that he is also an GlacĂ©au’ investor. The rapper also has in mind to release a new energy drink this year, following the debut of Vitaminwater energy drink, Formula 50.

Anyway as for the music side, Hip-Hop Celebrity 50 Cent will executive producing LL Cool J’s 13th album titled Exit 13, which hits stores in May while 50 Cent’s album Before I Self Destruct is due to hit stores in June.

It’s an obvious fit. LL has been licking his lips for 20 years. They’ll get to speak to people who normally would not pick up Chapstick.
- Lighty told Brand Week -

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