According to the news, R&B/Pop Celebrity Mariah Carey has reportedly signed a deal with Italian fashion house Pinko to become the face of the London fashion brand. Photos from Mariah Carey’s shoot will appear in stores around the world and at the campaign’s launch and a cocktail party will take place at Pinko’s Knightsbridge store. Mariah Carey joins a celebrity list which includs names as Elle Macpherson, Eva Herzigova and Naomi Campbell who previously have been the face of Pinko.
I’m really flattered to have been asked to be the new face of Pinko. I first discovered this spectacular fashion house while working in Italy, in my favourite place in the world, the Isle of Capri, while recording my latest CD The Emancipation Of Mimi. I immediately became a huge fan of the brand, and I bought almost everything in the store. So as you can imagine, when I was approached about doing the Pinko campaign I was beyond excited. The clothes are so stylish and fun, and I’m really looking forward to our new venture together.
-Ă‚ R&B Celebrity Mariah Carey says -
All our campaigns feature famously beautiful women, but this time we wanted not only a beautiful woman, but a musical artist, because music is the greatest channel of communication, it reaches across the generations, perfectly reflecting the Pinko brand’s goal: to design clothes for women of all ages.
- says Pietro Negra, Pinko’s president and founder -
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