According to the news, though Britney Spears no longer wants him, Nationwide Mutual Insurance Co., plans to run a national ad during the Super Bowl having Kevin Federline in the spotlight. The 30-second spot, in which Kevin goes from a rap Celebrity style video surrounded by beauties to working at a fast-food joint, is set to air during the third quarter of the Feb. 4 game.
No one has personified `Life Comes at You Fast’ in the media better than Federline. Our partnership with Kevin shows the world that he has a great sense of humor.
- said Steven Schreibman, Nationwide vice president of advertising and brand management -
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