According to the news, “Desperate Housewives” Celebrity Eva Longoria is the new face of Bebe Sport. The brand’s first campaign which were shot by Greg Kadel, are scheduled to debut in 48 Bebe Sport stores in the U.S., Puerto Rico, Canada and on billboards in March. Eva Longoria, the first-ever face of Bebe Sport, said announcing her new two-year contract with the brand that she is very exciting to be part of the major marketing campaign.
When I was poor, my dream was to walk into Bebe and buy everything. It was always my favorite. In college, I was an aerobics instructor and a cheerleader – I lived in active lifestyle [apparel]. It was always a challenge to find something really cool and functional, so when I found Bebe Sport, I became a big fan. I thought, finally – stylish, sexy workout-wear that’s functional.
- said Eva Longoria about Bebe -
She is dedicated to fitness, has a great sense of style and we are looking forward to her valuable input into our Bebe Sport product.
- said CEO Greg Scott -
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