According to the news, Britney Spears’ husband Kevin Federline is the face of a fashion label, representing the Five Star Vintage line by the San Francisco-based Blue Marlin clothing company. Kevin, who also wants to be a rapper and to star in a movie, will appear in an initial series of ads which will begin running in magazines this September, a spokesman for the fashion label confirms to People.

With nothing permanent just yet, the fashion label targets age group between 16 and 28, and Macy’s, Lord & Taylor and the Virgin Mega Stores. Federline has already shot the photos for the campaign, while his wife, pop celebrity Britney Spears, attended the shoot.

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