According to the news, England captain David Beckham has signed for milk ad, his biggest ever advertising deal in the US. Although is not known yet the value of the contract, David Beckham is to become the latest celebrity to join the ‘Got Milk?’ campaign, following celebrities such as Muhammed Ali, Madonna, Naomi Campbell and Cindy Crawford. Meanwhile, it seems last week Beckham and photographer Annie Liebowitz produced the campaign’s famous milk-moustache picture.
Having David Beckham as a face for the campaign is a huge result for both parties. Kids idolise Becks so there is nobody better to encourage them to drink the white stuff.
- A source at ‘Got Milk?’ -
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