Hollywood celebrity Clive Owen will reportedly represent Lancome products including plankton-infused wrinkle cream, invigorating cleansing gel and smooth face scrub, for Ă‚Ł2.5 million. Cosmetics firm Lancome hopes with the macho imagine, could make men more willing to accept its products.

While producers are reportedly worried the deal will compromise Clive Owen image considering “it’s a gamble for him to be associated with a cosmetics line” and also that “it’s highly unusual for a leading man to make this career move” – which in most part is true – the cosmetics company thinks he’s fabulous, lets not forget that the men’s skincare market is exploding.

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