Gameloft announced that it has signed a long term licensing agreement with Paris Hilton Entertainment Inc. Paris Hilton is set to become a gaming icon following deal with Gameloft to develop and produce a series of mobile phones featuring the Hilton heiress. Mobile phone gamers fans of Paris Hilton will be able to have the new game when it launches this summer.
Mobile games based on such a significant personality as Paris Hilton will be an excellent addition to our diverse slate of games.
- said president of Gameloft -
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[...] It seems Paris Hilton, who intents to put her name to a range of mobile video games, received the Ugly award for her appearance in a burger TV ad for US fast food chain Carl’s Jr, in which she washes a Bentley car dressed in a skimpy bikini. [...]