According to the news, Sean “Diddy” Combs is discontinuing his pricey women’s line “Sean by Sean Combs.” It seems that the hip-hop star Diddy will manufacture, with G-III Apparel, a new line “Sean John Women’s” which is aimed a line of cheaper clothes.
Apparently the rapper hopes the re-fashioned line will appeal to a younger audience and increase sales, although Sean John spokesperson is promising a return of their more expensive clothing line.
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