Who will be the next Ultimo body? Apparently the Desperate Housewives stars Eva Longoria and Nicollette Sheridan are the top choices to replace Rachel Hunter as the new body of Ultimo underwear. At her turn Hunter replaced Rod Stewart’s fiancee Penny Lancaster. However celebrities like Heidi Klum and Cindy Crawford are also rumored to be a option, according to Vogue.com.
A decision will be made in the next couple of weeks. The current favorites are Eva and Nicollette – with Eva way out in front. The American connection is important as Ultimo is about to hook up with a big New York store. Rachel’s modelling of Ultimo bras and lingerie has generated $32 million (Ă‚Ł18 million) of publicity in two years. Having someone like Eva on board will double or treble that.
- a source said -
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