According to the recent news, footwear maker Reebok International Ltd and multi-platinum latin music celebrity Daddy Yankee have sign a contract that includes a signature collection of athletic footwear, apparel and accessories called DY.

Daddy Yankee, who is one of the most respected and influential reggaeton celebrity, is the latest star to join Reebok’s music roster that includes also celebrities like Jay-Z, 50 Cent and Nelly. The reggaeton celebrity Daddy Yankee will launch his collection in the spring of 2006 and in addition of having a signature collection, Daddy Yankee will be featured in the brand’s “I Am What I Am” global advertising campaign.

Daddy Yankee is a true trailblazer in the music industry and Reebok is excited to partner with someone that has such a strong connection and point of relevancy with today’s youth.
Company look forward to offering product that mirrors Daddy Yankee’s style and allows consumers to fully celebrate the culture of reggaeton.
-said Reebok’s vice president of entertainment and lifestyle marketing -

Reebok is the perfect brand for me to partner with because they believe in what I believe in — being real and not being afraid to do something that sets you apart from the crowd. I’m truly honored to be able to share my uniqueness and creativity with the rest of the world through my deal with Reebok.
- said Daddy Yankee -

Related posts:

1. Reebok and Allen Iverson announces new Answer IX Shoe Reebok International Ltd the leading worldwide designer, marketer and distributor...
2. 50 Cent and Reebok launch Gxt II cross-trainer 50 Cent and Reebok launch the latest sports shoe in...
3. Daddy Brad for Angelina’s son Maddox According to America’s Us Weekly magazine, Maddox started to cry...
4. 50 Cent to sign Mase to G-Unit Records 50 Cent reportedly wants to sign a new rapper to...
5. Pamela Anderson is being sued for breach of contract Actress Pamela Anderson is being sued for breach of contract...