Gisele Bundchen is replacing Uma Thurman’ role as the face of luxury goods label Louis Vuitton. The actress represented the French fashion house for two seasons. Marc Jacobs the Louis Vuitton designer, believes the company needs to use professional models again an chose Gisele saying the supermodel is iconic and recognized all over the world.
Celebrities like Jennifer Lopez, Scarlett Johansson, Christina Ricci and Chloe Sevigny, were also faces of Louis Vuitton.

We just wanted a fashion icon more than the celebrity thing.I certainly feel Gisele is iconic and recognized all over the world as Gisele. Also, the clothes were hot and sexy and colorful, and we thought she would exaggerate the strength and the heat of the collection.
- says Jacobs -

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